Blog > TIMEX self service FSU’s at Topman
TIMEX self service FSU’s at Topman
REDD designed and manufactured the new TIMEX self-service FSU’s for TOPMAN flagship stores in Oxford Circus, Stratford and White City
As always, every project by Redd Retail starts with creative conceptual hand sketches, which are then transformed into photorealistic 3D renderings by the creative team. From there, Redd’s development team produce detailed technical drawings for manufacture. The final stage involved Redd’s installation team who carefully delivered and installed the free-standing units into flagship stores across London, U.K.
The units are mainly fabricated out of raw steel and distressed wood to give it an industrial look. The steel is then welded and burnt to give the desired rugged effect to carry the Timex Weekender and Fairfield collections.
Positioned in Topman stores across three locations, including their flagship Oxford Circus store, the concepts change traditional shopping experiences by eliminating the need to be supervised manually as they offer a fast-paced self-service setting for buyers.
Daniel Crow, brand development manager at Timex said to WatchPro:
“The new open-sale display unit made bespoke for Topman is designed to meet the shopping needs of Gen Z and Millennials; tactile and having strong visual brand impact, allowing the shopper to grab their favourite style without the traditional waiting time that an under counter display would require. This set up also allows us to highlight our best-selling styles in a Timex brand environment and we’re confident the new unit will continue to be a sales driver.”