Blog > Edinburgh Airport opens Raymond Weil Freelance Diver Collection Shop-in-Shop Display.
Edinburgh Airport opens Raymond Weil Freelance Diver Collection Shop-in-Shop Display.
Raymond Weil Freelance Diver Collection has been featured at Edinburgh Airport in a sophisticated shop-in-shop display.
The idea behind the collection, which stemmed from Raymond Weil becoming the Official Timing Partners for Realteam Sailing Team, was to design a timepiece that could accompany the sailing crew throughout their adventures during the 2016 season of the D35 Trophy on Lake Geneva.
Redd Retail Group were tasked to design, manufacture and install the Shop-in-Shop for Edinburgh Airport. The initial design stage started with a wide range of conceptual hand sketches followed by photorealistic 3D CAD renderings for Raymond Weil to approve.
The designs were narrowed down to one concept. Redd Retails technical department developed every element of the concept i.e. wood, glass and electrics to comply with Airport specifications.
The design stage was challenging however equally as well exciting, to produce designs in-keeping with Raymond Weil’s corporate look and guidelines
The Shop-in-Shop unit was finished in a satin grey spray finish, brushed stainless steel, high quality LED lighting and an interchangeable LED lit graphic.
The unit was finally delivered and installed at Edinburgh Airport just in time for the launch at The Watch Collection.