Blog > Timex #TakeTime AW17 Heritage Collection
Timex #TakeTime AW17 Heritage Collection
Wednesday 3rd May saw Timex hold the PR lunch to present their #TakeTime AW17 Heritage collection.
Held in The Ginstitute distillery, in London’s iconic Notting Hill; the event attracted bloggers, journalists and watch enthusiasts from all over.
Having successfully completed PR events for Timex in the past, including the brand’s 2016 Boxpark shop-in-shop concept and an evening at Shoreditch House, Redd were excited to be brought on board again.
Creating two new units for the event, Redd hand-crafted a vintage inspired wooden glass case that was home to a singular watch and used stem lighting to highlight the details of the watch.
Small marble plinths with halo lighting were also designed for the event, along with various graphics panels and vinyl’s.
Capitalising on a display from a previous year; Redd reworked the unit using pipes and wood to create the desired rustic effect along with adding new graphics to tie in with the brand’s military theme.