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Cath Kidston & Superdry World Duty Free
Redd Retail Group designed, manufactured and installed the Cath Kidston and Superdry free standing units for World Duty-Free at Gatwick Airport.
The first freestanding unit was the Cath Kidston AW display which featured a mixture of the brand’s watches and bracelets.
Constructed from MDF and sprayed in matt white finish, the unit included cylindrical metal pegs allowing the merchandise to hang neatly for customers to browse.
The display also featured a 3D laser cut logo, which was created out of 5mm sprayed acrylic and finished with a 3D decorative molding to create a framed look. Laser cut profiles were used with digitally printed graphics to create the floral motifs.
The second display was a freestanding Superdry unit which also featured the brand’s sports watch collection.
The carcass of the display was constructed from mild steel and included adjustable storage shelving, bolted metal back panels and an interchangeable black powder coated steel panelling.
The inside of the display consisted of a removable panel that secured the watches on metal euro hooks.
Orange acrylic lettering was used to brand the unit, with both sides featuring large Superdry logos and a smaller vinyl logo positioned on the front of the display, above the watches.
Both displays were designed by the Creative Department at Redd for the Inter City Watch Group, and then installed into Gatwick Airport.