Blog > Alkemistry Luxury Jewellery Trolleys

Alkemistry Luxury Jewellery Trolleys

Redd Retail Group have recently developed, manufactured and installed The Alkemistry Luxury Jewellery trolleys into Harvey Nichols and Selfridges London stores.

Having completed The Alkemistry’s first dedicated Selfridges shop-in-shop cart display in 2016, Redd was excited to be back on board to develop the displays and help the brand expand their retail presence.

The displays feature distinctive adjustable brushed brass bars that are home to eleven retro lights hanging from white braided cords and seven adjustable brass mirrors positioned at different angles.

The delicate jewellery is secured behind crystal glass display tanks which use a mix of warm and cool LED goalpost lighting, fixed onto marble countertops.

Below the countertops are gloss white lockable front, rear and side doors for storage solutions and various brushed brass fixtures including trims, handles, and locks.

Branded with a mixture of CNC’d 3D lettering and matte vinyl, the unique displays have two large wagon styled wheels either side that incorporates The Alkemistry logo in the center to create the desired vintage cart effect.