Blog > Creative Research: Retail Design Expo, London
Creative Research: Retail Design Expo, London
Last week our team ventured into London to conduct some creative research.
Starting off at Market Harborough station, the team spent their day jumping on and off tubes and trains across the city to explore.
Retail Design Expo, Olympia
After arriving at St. Pancras, we made our way across the city to Olympia to drop in at Retail Design Expo.
The exhibition halls were lined with suppliers waiting to grab your attention, showcasing the latest trends in retail design.
One of our favourite elements of the show was the use of greenery and plants.
Representing tranquillity, good luck, and health; green in interior and exterior design is said to have a calming effect on shoppers, relieving them of stress or discomfort.
A study that supports greens positive perception is the Biophilia Hypothesis, which describes the emotional connection between humans and nature and how we as humans are hard wired to respond positively to nature and greenery, often associating it strongly with safety, food and money.
Greenery was also adopted by Swiss watch brand Rado as part of their 2018 BaselWorld stand.
More than one exhibitor at Retail Design Expo had incorporated greenery into their stands, but the Bright Green stand was by far one of our favourites.
Utilising raw pipework, wood and a variety of live and artificial plants, their stand was a breath of fresh air compared to the uniformed white pods that we seemed to see everywhere else.
After RDE, we jumped back on to the overground and quickly passed through Oxford Street on our way through to Carnaby Street.
Spirit of Soho Mural
Completed in 1991, the Spirit of Soho mural was designed to represent Soho life, and the people of the community with St. Anne’s skirt forming the streets and lanes of Soho.
Other elements of the mural depict iconic hot spots such as the London Palladium, Carnaby Street and Ronnie Scott’s.
If you look closely when the clock strikes an hour, you will see opera singer Teresa Cornelys wink at Casanova who blows her a kiss in return, while Karl Marx sips a can of Coke.
G-Shock Flagship Store
Of course, during our day out in London we had to go and visit the G-Shock flagship store.
Returning to their original digs from their first G-Shock store which was opened in 1998, the space is more than just a shop; turning their basement into a creative space to hold events and workshops, acting as the hub for all things G-shock.
Proudly presented in glass cabinets dressed with props such as pipes and chains, the watches offer a timeline of G-Shock through the years.
Above the till area you will find an exploded view of their original DW5600 descended from the ceiling.
The most impressive statement piece has to be the cast aluminium G-Shock watch breaking through the wall.
Complete with concrete walls, neon signage, a slate floor and hot rolled steel surfaces, the G-Shock store is designed to replicate the brands statement of being the worlds toughest watches.
As we left Carnaby street we passed under the 3D shimmering Union Jack flag, created out of 30,000 red, white, and blue shimmer discs which led us to the Ganton Street bulb installation.
Made up of 51 giant colour changing bulbs and suspended over a strip of restaurants, the installation allows visitors to enjoy alfresco dining with mood lighting.