The Redd Retail team is pleased to be able to present our latest shop-in-shop concepts for Seiko.

Towards the end of 2018 Seiko worked with the Redd creative team to design and develop five new shop-in-shop concepts that would be installed into stores in various international locations.


After presenting our ideas for all five stores, our teams in the UK, USA, and China were busy working on the development and manufacture of all the furniture with Project Managers from the UK visiting our Chinese factory to add the finishing touches.

Arriving in style, Redd landed in St. Maarten ready to carry out the installations into two Joe’s Jewelry stores.


Both stores, which were installed on the same day, were fitted with large Seiko wall bays positioned behind two glass showcases.

The eye-catching black zebra wood wall bays featured large Prospex fabric lightbox graphics, TV screens, and illuminated Seiko logos whilst the showcases used stainless steel edging, illuminated frames and logos, and satin white inners to showcase the brands range of watches.